A mystery phone bidder bought the crocodile skin Birkin Bag in fuschia with 18 white karat gold and diamond hardware. The previous record was set at a U.S. auction in 2011 for another Birkin Bag, in red crocodile skin, that sold for $203,150.
The Birkin Bag was designed for and named after British actress Jane Birkin. It's famous for having a price tag in the thousands of dollars and a years-long waiting list.
A similar black Birkin Bag was offered for auction but didn't sell after failing to attract the minimum bid of 1 million Hong Kong dollars ($130,000).
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